Information letter

Опубликовано 23.05.2020.

From 27 to 29 May 2020 International Summer School on Entrepreneurship of KazHLIU – 2020 under the title “Marketing: modern concepts and their practical application in business” will be held on-line (on the Zoom platform) for high schoolchildren of 10-11 grades and students of KazHLIU.

The main goal of the Summer School on Entrepreneurship is to develop entrepreneurship competencies among young people, motivate them to build a business career and successfully conduct business in the future.

Moderator: Professor Vesselin Blagoev

 Calendar of events:

May 27, 2020

16.00-17.30 – Modern marketing concepts. Characteristics of the main elements: production, product, sales, society, relationships. Ethics and social responsibility.

May 29, 2020

16.00-17.30 – Marketing environment. Segmentation of consumers and product positioning in the market. Buyer behavior. Marketing mix.

Registration for the program will be held until May 26, 2020!

Language of the program – English, Russian.

Participation in the program is free!

Upon completion of the program, international certificates will be send to all participants by e-mail.

 Please send your application to the following address:

Moldir Mussabayeva:

Tel.: + 7 777 283 3596 (WhatsApp)

Application form:

Full name in Russian and English (for issuing certificates)
Place of study
E-mail address and telephone number

 The link to the online seminars will be send the day before the event to your e-mail address or WhatsApp number.

 Professor Vesselin Blagoev (Varna University of Management, Republic of Bulgaria) is one of the leading Bulgarian and European scientists in the field of marketing, management, marketing communications, advertising and leadership.

  1. Blagoev has considerable experience in the field of administrative and public management. He has worked in the state apparatus and in business, as a Chief Secretary of the Council of Ministers of Bulgaria (1994), Head of the Privatization Agency of Bulgaria (1995-97), Chief Executive director of the “Credit Bank” (1997-98), Chief Editor of Bloomberg BusinessWeek Bulgaria (2004-06), Marketing Director of Electroimpex AD (1985-90).

Professor V. Blagoev  is invited to give lectures and conduct practical seminars in foreign universities. He has delivered lectures in the USA, England, China, India, Korea, Japan, Holland, France, Poland, Russia, Kazakhstan, Uzbekistan, Kyrgyzstan, Belarus, Ukraine, and Georgia. From 2016 to 2019 he was a guest professor with a course of lectures on Leadership at the Russian Presidential Academy of National Economy and Public Administration in Moscow. Since 2004, Prof. Blagoev has been the President of the Bulgarian Association of Marketers and a member of the Management Board of the Bulgarian Trade and Industry Association.