International on-line conference between the Kazakh Humanitarian-Juridical Innovative University and Geneva Academic Center (Switzerland, Geneva) kazguiu КазГЮИУ
Опубликовано 25.05.2016.

In May 24, 2016 in Kazakh Humanitarian-Juridical Innovative University hosted an online conference “International experience of development of commercial banks on instance of banking sector of Switzerland”  with the Geneva Academic Centre (Geneva), Innovative University of Eurasia (Pavlodar) with the support of the International Association of  NICE.

Kazakh Humanitarian-Juridical Innovative University is actively developing international cooperation with foreign universities. It was signed cooperation agreements with 95 universities from different countries of Europe and Asia.

After signing the contract in March 2016 there was the possibility of cooperation with such a renowned educational consortium in Switzerland as the Geneva Academic Center, which includes the Institute of Economic Sciences, the Institute of  European languages, schools and lyceums.

The main goal of the conference is  to discuss the possibilities of using foreign experience of  the Swiss banking system in Kazakhstan, as well as the discussion of topical issues of development of modern commercial banks.

The participants of the online conference in Geneva were the representatives of the Swiss banking system with a lot of practical experience:

Mr. Christian Goecking, a member of the Board of Trustees of the Association of Swiss private banks, financial consultant Berney Associes, teacher at Geneva academic center (Geneva Academic Center SA), NAFICO Principal Consultant (Switzerland, Geneva);

Mr. Urs Schneider, a member of the “Tradition” of the Council of the financial directors of the company, a partner of the joint «Comparative Multinational Enterprise Study» Research Center at Harvard University (USA), the IMI (Switzerland), the INSEAD (Paris), scientific director of MBA programs. Manager «International Finance & Commodities Institute / International Financial Risk Institute» (Banking and Trading Desk higher education), Member of the Academic Council SFI (Swiss Finance Institute);

Ms. E.Gazanova, director of the Geneva Academic Center (Switzerland, Geneva).

In our audience the main participants were the representatives of commercial banks of Semey: JSC “Cesna Bank”, JSC “Bank CenterCredit”, JSC “Halyk Bank”, innovative educational consortium “Career and Business”, and KazHJIU  teachers.

The list of discussed  issues were  broad enough to affect different aspects of modern commercial banks. Most attention during the discussion was given to the bank’s marketing strategy concept, the effective promotion of banking products and services on the market, especially on pricing banking products / services and tariff policy of the bank.

It should be noted that the format of this event was held for the first time in Semey. Our university became the main organizer of the dialogue platform for experts in the field of banking.

This conference is a good example that woke interests of all participants in future development of cooperation.